Case Study: Transforming Captured By Ginny’s brand from basic to badass

Dec 3, 2024

Remember what it feels like when your online presence just doesn’t match your seriously freakin’ awesome talent? That moment when you look at your website and think “this ain’t it”?

That’s exactly where my brand photographer, Ginny, found herself. And let me tell you, watching her reaction to her new brand and website launch a couple weeks ago had me OBSESSED.

Here’s the situation:

Ginny’s original website was holding her back big time. We’re talking about a photographer who creates photos ‘so hot they need a warning label’ with a portfolio trapped in a template that didn’t showcase her raw creative energy her clients come to her for. Talk about a creative crime, right?

So when she came to me ready to slay up her brand, I knew we had to go ALL IN.

Here’s how we transformed her brand from basic to badass:

STRATEGY & DESIGN THAT SLAPS 🤘 
First thing’s first – we got crystal clear about who Ginny really is. Not just as a photographer, but as the creative force who helps her clients discover a level of confidence they didn’t know existed. We developed an identity that screams “this is so me!” and positions her as THE photographer for clients ready to break free from basic.

WEBSITE THAT WOWS ⚡️ 
Let’s be real – when your work is this good, it needs to be the star of the show. We built a website that puts her mind-blowing photography front and center on every. single. page. No more hiding her raw talent behind her old website limitations.

COPY THAT KILLS (in a good way obvs.) 💀 
My rockstar copywriter, Lanae, wrapped everything up with words that hit as hard as Ginny’s images. We’re talking messaging that speaks directly to those creative souls who are ready to get weird with their photo concepts and create something unforgettable.

The result? A brand and website that’s making her long-time followers ooh and ahh, and Ginny? Over the moon excited to finally have launched it (the comments + DM’s don’t lie, babe).

You can also get a quick glimpse in this reel I shared, btw. Or even head to the portfolio to see it all.

Now Ginny can focus on what she does best – creating epic photo experiences – while here brand and website works overtime attracting exactly the kind of clients she loves to shoot for.

If your website isn’t matching your magic, it’s time for your own comeback tour.

The Brand Amplifier, my 2-week brand and website intensive for brands ready to break free from basic, launches at the end of this month.

And trust me, you’ll want dibs on this.

Seriously, go check out Ginny’s new site. It’s so freakin’ hot: www.capturedbyginny.com🔥

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