The 1AM Pinterest scrolls, the "I just want a brand that feels like me and a fucking nap"—that compare, attempt, abandon, repeat cycle won't break until a designer pulls out what makes you different and shows you what you can't see. That's my purpose: make you visible.
Having a brand that attracts your people while you're living your life, because you fucking can, is a real thing.
want some real talk from a designer?
You just can't see your own you-ness clearly enough to pull it off solo.
The best personal brands are unapologetically "weird"—built from your obsessions and life experiences that shaped you.
You've poured everything into the backbone of your business—amidst the messy reality of entrepreneurship without a damn rulebook. But creating a brand that truly expresses who you are—right now it feels like you're failing your own vibe check.
No more countless hours trying to figure it out alone. I'll help you dig into that raw, unfiltered core of YOU, so you can stop hiding the quirky parts of yourself to seem more "professional" and create a brand that's unmistakably yours.
Hi, I'm Katie
speaking of what's unmistakeably me...
I'm also living in and renovating my childhood home (my ugly kitchen can't stay ugly forever, sorry mom), never going to regret any of my tattoos, spending all my summers in Wells, Maine because tradition started as a baby flapping my arms in the tidepools, and the friend who will double fist espresso martinis at the bar.
I'm also a wife, cat mom (Bacon—RIP the original breakfast club member— Eggs, Ham, Crisp, and Broccoli), all my saved videos on every app in my phone are full of cats, but also crockpot recipes because cozy comfort Fall food is a must-have no matter the season (November baby), and I'm also a bird mom (I rescued a sparrow and named her Peep Peep).
There probably isn't a horror movie I haven't seen (especially if it's a low budget shark attack film, I seek them out on every streaming subscription I have), I can tie cherry stems into knots with my tongue, and I will rewatch How I Met Your Mother a thousand times over and never get sick of it.
I'm a New Englander with a shellfish allergy, a party girl that (not so) secretly would rather stay home and read, yet still an elder emo who loves a Tuesday night concert because I don't have a curfew anymore.
When you've spent twelve years of your life in a role that continued to suck the creativity out of you, while you traded your time to make money for someone else (ick), taking a whole year to re-design my own website doesn't really sound that bad.
When I finally got my shit together, quit my old role as a print and marketing manager, and chased the dream of working for myself, I had the biggest breath of fresh air I've ever taken.
If it wasn't for that moment I decided to do this (sitting outside on my deck chatting with my husband), I wouldn't have helped Ginny showcase her bold, unapologetic vision as a photographer who creates "visual revolutions" instead of basic portraits, Kim launch her wellness brand that feels grounded and honest, showcasing her real story and no-BS approach to guiding women through their inner work, and Luna create a brand that feels like an actual sanctuary, welcoming both experienced practitioners and curious newcomers into her magical community space. And so many more others.
Having a business that supports the life I want to live is non-negotiable.
A Day In My Life
The not glued to my desk version, just a normal Tuesday.
A Day In My Life
The not glued to my desk version, just a normal Tuesday.
Picking tomatoes, peppers, and whatever else is ripe from the backyard garden fortress in growing season.
Slowly chipping away at my ridiculous TBR pile, one enemies to lovers at a time.
Sipping coffee in my ugly kitchen because I refuse to rush mornings—early rising is a hard pass.
Feeding my elder emo energy at a show, keeping my teenage heart alive and screaming along to every word.
Letting my four cats have their daily "porch time" so they can stare out into the yard and plot against the squirrels.
Plus everything about your business to create a brand and website that truly reflects exactly who you are to your ideal clients.
It will be like two besties getting together for happy hour (except our time together will be just a bit longer than that *wink*).
